Section 1 — Your motivation
What best describes your primary motivation?
Understanding the "why" behind your decision shapes every option that follows.
Select all that apply
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Personal liquidity
I want to take chips off the table — pay off debt, diversify wealth, or fund a lifestyle
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Accelerate growth
I need capital to expand, hire, enter new markets, or make acquisitions
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Full exit / retirement
I'm ready to step away entirely and monetize what I've built
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Find a strategic partner
I want a partner who adds value — customers, distribution, expertise, or synergies
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Reduce personal risk / burnout
I want to de-risk, reduce my workload, or share the burden of ownership
Section 2 — Ownership intent
How much of the business do you want to sell?
This determines whether you're raising capital, doing a partial sale, or exiting completely.
Select all that apply
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Minority stake (under 50%)
Sell a piece, retain majority control and day-to-day decision-making
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Majority stake (50–80%)
Bring in a controlling partner while staying involved as a meaningful equity holder
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Full sale (100%)
Sell the entire business — clean break or with an earnout period
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Not sure yet
I'm open to the right structure depending on terms and who the buyer is
Section 3 — Post-deal role
What do you want your role to look like after the deal?
Buyers and investors heavily weight founder involvement in structuring offers and valuations.
Select all that apply
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Continue as CEO / operator
I want to keep running the business — I just want capital or a partner alongside me
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Step back to advisory / board seat
I want to stay involved strategically but hand off day-to-day operations
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Transition out over 1–3 years
I'm willing to stay through a transition period, then exit cleanly
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Immediate exit at close
I want to step away as soon as the deal closes — no transition required
Section 4 — Business profile
What best describes your business today?
Be honest — this is the single biggest driver of which capital structures are realistically available to you.
Select all that apply
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High-growth, scaling fast
Revenue is growing 30%+ annually; we may or may not be profitable yet
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Profitable and stable
Consistent cash flow, predictable revenue, EBITDA positive — steady and mature
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Early stage / pre-revenue
We have a product or concept but limited or no revenue yet
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Flat or declining
Revenue has plateaued or is declining — I need a strategic move
Section 5 — Capital preference
What type of capital or buyer are you most open to?
Select all that you'd genuinely consider.
Select all that apply
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Private equity (PE)
Institutional investors who typically buy majority stakes and drive value creation
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Venture capital (VC)
Growth-stage investors who take minority stakes and bet on high-upside outcomes
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Strategic / corporate buyer
A company in your industry that acquires for synergies, customers, or technology
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Family office / HNWI
Wealthy individual investors who often offer more flexible, founder-friendly terms
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Management buyout (MBO)
Sell to your own leadership team — often paired with debt financing
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Debt / growth financing
Loans, revenue-based financing, or credit facilities — no equity dilution
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ESOP (employee ownership)
Sell to your employees via a structured trust — tax-advantaged with legacy preservation
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IPO / public offering
Go public to raise capital and create liquidity — for larger, high-profile businesses
Section 6 — Priorities
What matters most to you in the outcome?
Select everything that genuinely reflects your priorities.
Select all that apply
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Maximizing the sale price
Getting the highest possible valuation and payout is the top goal
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Speed of closing
I want to close in 3–6 months — I'd trade some price for certainty and speed
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Preserving company culture
The team, values, and brand I've built must be protected post-deal
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Retaining operational control
I want to stay in charge — veto rights, board seat, or management agreements
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Legacy and long-term mission
The company's purpose and impact on customers/community must continue
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Second bite of the apple
Keep upside through rollover equity — participate in the next phase of value creation
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Tax efficiency
Minimizing my tax burden through deal structure is a key priority
Section 7 — Timeline
When are you looking to transact?
Your timeline affects which paths are practical and how much preparation is required.
Select all that apply
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As soon as possible (0–6 months)
I want to move quickly — I may trade some value for speed and certainty
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Near-term (6–18 months)
I have time to run a proper process and optimize the outcome
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Planning ahead (2–4 years)
I want to explore my options and build toward an eventual transaction
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Just exploring / no set timeline
I'm in discovery mode — gathering information before deciding anything
Section 8 — Valuation
What do you think your company is worth?
Your estimate helps us tailor our guidance. Don't worry if you're not sure — that's exactly what a valuation call is for.
Select all that apply
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Under $1 million
Early stage or pre-revenue — value is primarily in the concept, IP, or team
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$1M – $5M
Small business with proven revenue and early traction
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$5M – $10M
Established business with stable cash flow and a growing customer base
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$10M – $25M
Lower middle market — attractive to PE firms and strategic buyers
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$25M – $50M
Mid-market business — strong interest from institutional buyers and PE
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$50M – $100M
Significant transaction — multiple buyer categories will compete for this asset
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$100M+
Large enterprise — strategic, PE, and public market options are all on the table
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I'm not sure
I don't have a clear sense of value yet — that's part of what I need help with
Almost there
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